Branding and Marketing

Branding is a marketing technique that is used to create a unique identity for a product, service or organization. It is the process of creating a name, symbol and other elements that are used to identify and differentiate from competitors.

Marketing is a process which involves developing a market or demand for products or services. This can be done by planning advertising campaigns to increase brand awareness. Marketing to consumers can also involve presenting product information such as features or prices.

Marketing can also be defined as the process of planning and executing the conception, pricing and promotion of ideas, goods or services to create exchanges that satisfy individual and organizational objectives.